Sexy things and helpful staff. This particular location has been my favorite for a very long time. When I first started visiting (at least 10 years ago), I was a little shy and felt embarrassed about being in the place. At first, they would ask if I needed any assistance and when I declined their offer they were really good at leaving me alone to do my own browsing and shopping.
As time went on, I continued to visit this location and began feeling a bit more open about why I was there or what I needed. I remember a time when I was looking for condoms and the partner I had didn't like them. I asked for some help and it was a gentleman staff member who was assisting me. He helped me find a brand and type of condom that ended up becoming my partner's favorite. The staff member actually opened one up for me right there, let me feel how thin it was, proceeded to stick his hand inside and stretched it over his shoulder to assure me that his arm was likely "bigger" than my guy and it would definitely fit. This was back in 2009 and I won't ever forget that moment :)
These days, I have no problem asking for advice or asking the staff what they might recommend for whatever it is that I am looking for. I have turned a few of my lady friends on to this place as well and try to encourage them to interact with the staff if they have any questions.
I cannot stress how this place really removes all judgement for their customers. It really is a special skill. I believe this location has the best variety of products available from toys, lingerie, movies you name it, they probably have it.
This is the only specialty store of this kind I will visit because of all my previous visits being so helpful and so easy.