I've been a fan of Frank & Oak for over a year now, I signed up using my brother's name just to check it out. Of course the men in my circle of friends aren't into online shopping, so word-of-mouth stopped at me.
Anyways so I continued my fake male profile and lurked on the site for a year, watched the company grow, and saw more and more (beautiful) items being added into their collection.
The men in my life continues to be disinterested in online shopping.
Guess what, men, they have this physical store in Toronto!!!! There absolutely is NO excuse for you to NOT shop here.
I did end up taking a guy friend here (sort of dragged him in) and his comment was, "All this stuff is so cool and hip." and I think he's a little intimidated because he doesn't shop. He's not exactly the Frank & Oak type of customer.... but he'll get there.
There's also a coffee shop with a very small sitting area. We didn't stay very long.
Keep doing what you're doing, Frank & Oak!!!