I'm a little biased, because I work for West Elm's sister store, but this new location is truly a gem. The team is passionate and very locally minded. They feature local, handmade pieces that are truly unique and beautiful. Most corporations don't promote local artists and carry their creations in their stores. West Elm is different. They connect all the time with local artists and businesses and truly value the syntheses that these relationships foster. More than its Scottsdale counterpart, West Elm Phoenix really dives into the urban culture and promotes small businesses in the area. Definitely check them out, and meet their friendly team!!!