More expensive than whole foods. Produce was looking real sad with a slim variety 7/9/2016. Unlikely to go back anytime soon. Was so hopeful since these types of stores are so few and far between. We're from Cali and maybe a little spoiled with health food stores but this store needs improvement. Could just be that since its new the produce isn't moving fast enough. Oh well. Going to go to whole foods and still feel like I got ripped off.