I love this place.
I don't really buy in to the environmentally-friendly hype unless I'm pulling a tomato off a plant in my own yard, but I love Fresh & Easy because of their:
-50% off rack. Great prices for delicious food that is still perfectly edible for many days.
-Inexpensive products. Among other things, I like to stock up on their organic soups and sometimes buy their ready-made meals.
-Fantastic packaging. It's refreshingly simple.
It is FREEZING cold in here, though. And sometimes I just want to buy one onion, not a bag of six....