I love whole foods! Yes, they can be quite pricy but occasionally you find some good deals. I love buying my veggies and fruits from them because everything is always super fresh. Now for meat, I think they're way too expensive. $6/pound for chicken breast? I'll pass on that. I do love their selection of cheeses and breads though. I try to stay away from that section because it's not good for my waistline but when I'm searching for great rare cheeses I know Whole Foods is a good place to go.
Oh and their olive bar and precooked foods are also great. Love their soups, always perfect for those lazy nights when you don't feel like cooking.