Every time I try to compare this with other car rental places, I always end up putting in a reservation here because they have the cheapest price, hence the name Thrifty. Since getting Blue Chip membership, it's always been a breeze picking up the car. I can bypass the dreaded long line from the regular counter inside the rental car center and just head up to the Blue Chip member window. I simply show my reservation number, sign the necessary paperwork, pick my car (love that they let you choose which one you want rather than assign one to you), and I'm on my way. My last visit brought me the quickest/friendliest service so far. For a free service, being a BC member does have its perks. I'm more than likely to book my next rental with them.