Went here with a friend and played the role of Birthday Gift Consultant, and let me tell you it was tons of fun! As soon as we walked into the store, we were greeted by two of the friendliest associates who were eager to please and help (we were the only two people in the store at the time). All of the jewelry is organized by type and symbol. I have Alex & Ani jewelry but didn't know that it had deeper meanings. Well, when you walk into this store you can't miss the wall of symbols and their meanings.
This birthday shopping trip was easy and painless thanks to those wonderful associates!