I, personally, don't believe you should have to pay over $2 a shirt for laundering and starch. ZIPS is the only place in the area I've found to meet this qualification.
Starch was a little flimsy my first go around, but next time i'll be sure to ask for heavy-starch.
Again, I don't necessarily think that ZIPS is cheap, but that the other cleaners are overcharging.
Great, friendly customer service. All around a fine place for general cleaning.