I think Whole Foods and Giant Eagle Market District are competing for the title of most annoying place to shop. It all starts with the parking experience, which is ridiculously horrible at this location - very poorly planned. And then, there's the prices - Giant Eagle being quite expensive compared to similar grocers in other cities, Whole Foods obviously has to get a one up on those; it's inherent in the scheme of selling premium "natural" goods. Whole Foods does have better lighting and layout than GE, and yes, a more discriminative selection of products, especially for people with specialized diets, like vegans (me) and gluten free adherents. The house baked bread here might be worse than GE (tough contest) - often under baked and thus soggy in middle and crusts tend to fall off; making gluten free-dom seem appealing. And I don't even need to talk about customer demographics, because you've all seen Rachel C.'s link!