The store is clean, well-organized, nicely lit and usually playing some nice upbeat music. I have fun trying out the products before I buy. They have my favorite brands like Urban Decay and Tarte. You can even take home any perfume as a sample to test.
I have a terrible allergy to an SPF ingredient found in many cosmetics so one of the store's young ladies helped me find products and carefully read through ingredients. On top of that, she gave me tips on how to apply my makeup. Grab a rewards card to take advantage of the free sample beauty products when you accumulate enough points. You also get a great little gift from them during your birthday month even without a purchase. Quality makeup can cost a pretty penny so make sure to keep an eye out for sale items.