I found Dig It on Yelp several weeks ago when looking for some small succulents for my office. I have visited twice; once simply to pick up a few succulents and again last weekend to attend a class.
I am a total plant/garden newbie. I love Dig It because the owner answers the phone, teaches the classes, and rings you up. The employees are accessible and helpful. I feel comfortable asking questions or taking a few minutes to explain what I'm looking for.
I don't have a frame of reference for the cost of the plants/items compared to other nurseries or gardens, but I do feel that each one is well cared for. You're not rifling through each section trying to find the best looking, least damaged plant.
I went home with two beautiful plants and pots and am really excited to watch if I can keep them alive!