Our first visit to Pizza Fire was pretty much of a disappointment overall. Pizzas done so quickly we discovered the dough was raw in the middle. Crust is more chewy than crispy. Definitely edible, but nothing at all special.
We had 3 pizzas and none of us was very happy with the food. The chicken is minced, so not much flavor at all. I see the "concept" -- try to turn the whole artisan pizza thing into a fast-casual chain -- but I'd rather pay a few dollars more for an actual artisan pizza.
Salads, which sounded pretty appetizing as described on the menu. were unfortunately of the pre-made, grab-and-go variety, so we politely passed on those. They looked pretty tired.
Prices seem somewhat high for what you get -- around $30 for three at a place like this is too much for me, especially considering the atmosphere.
As far as atmosphere goes, they have done absolutely nothing to this former Qdoba space except take down the Qdoba signage. It is very cold. The place was completely empty when we had dinner, and the booths on either side of us were filled with pizza boxes being folded. The TV blared women's college basketball. Nice.
When you have 3 leftover half-pizzas in the fridge and no one is interested in taking them for Monday's lunch, you know it wasn't worth it.
For the "real thing" -- please visit In Forno in Avon.