This place definitely takes advantage of its surroundings, promoting its urban feel. It's easily accessible from the light rail, sits right on the northern edge of downtown, is close to the public market and contributes to growing number of businesses in the area. Its point-of-sale is a bit on the pricey side, but it's a nice place regardless. If I were downtown and wanted coffee, this would be my preferred choice. If I wanted to go out for coffee in any neighborhood, I would likely bypass this shop for Copper Star, Hob Nob's or the Lux. Patrons will notice Fair Trade's odd use of angles, industrial interior and UV-heavy lighting with windows that seem to magnify the sun's brightness. I do like it and would go back again, but in general it isn't my preference.