I haven't been in the store but I can't wait to go. My experience is based on a coworker bringing the fairy roll and cinnamon rolls to a work brunch. I only tried the fairy roll since I'm not a big fan of cinnamon. Oh my gosh first of all it was so cute with the edible glitter and sprinkles. Then when I tired it, it was amazing. It was so sweet I probably should've only eaten half but it was so good. I was torn between telling everyone how good they were and keeping the secret to myself. Will definitely be going there on my own.