I think this place stays in business through Groupon type deals. I have eaten there twice, with a coupon. The food is nice. The service we received both times was very good. It's nothing to write home about, but a "nice" dinner for two for $20 (+tax/tip) ain't bad. If I have a hankering for maki in the future, I'd definitely search the groupon sites to see if I could get another coupon. Don't know that I would go there full price.