Excellent service. We recently went shopping for engagement rings and found the women at Birks very warm and helpful. We had gone to 3 jewellery stores and found Birks to be helpful and not pushy. I went back another time on my own to try rings again and found the same women to be very helpful. We bought our ring a Birks and will go back for our wedding bands. I was also so pleased they have Canadian diamonds, I feel good about wearing my ring!