What can I say, I'm a fan. It's obviously not authentic Mexican, but in my opinion, a better option than Chipotle. I like that they make giant flour tortillas on-site. They taste so good, I usually push my salad around to get to the tortilla. Actually, that may be the linchpin for me.
I usually have the chicken salad, which is ginormous. Overall, it's good and I like their creamy cilantro dressing. It has just a little kick but is not so spicy that it's uncomfortable for me to eat. (Disclaimer: I'm a self-admitted salsa/spicy wimp.)
I also like that they have hibiscus iced tea (i.e., jamaica).