The waterfront is huge.. so huge it has its own wikipedia page, lol. I enjoy coming down here but sometimes you just want to park & get everything done in one walking trip which would be hard if you need to go to best buy, macy's & also carthart for example. Its not a bad thing that its big, i just personally like more humble plazas lol.
The Waterfront has a great mix of stores and places to eat. Oh and theres a great deal of parking too :)