In the area so decided to check out the new hype. We were told the wait time would be at least 30 minutes if we wanted a waffle. No thanks. So we got the soft serve on a cone instead. It was very smooth and creamy. The matcha flavour wasn't very strong however. Overall good ice cream and it came in a waffle cone (not their version of it!)
Just an observation, they have three waffle makers but they're very inefficient in the way they operate. There's just one person making the waffles and for every specialty waffle, the special ingredients are painstakingly added by hand; dropped into each little bubble. By the time we placed our ice cream orders and received them, the person was still working on the same waffle machine. Then the waffles have to cool which adds to the wait time. I appreciate that the waffle is made fresh but waiting over half an hour for that isn't worth it in my opinion. Maybe the waffles are heavenly. Guess I'll see one day when the wait isn't so long.