My go to store for everything outdoors! Everything is high quality and the sales people are both friendly and knowledgeable. I've never been disappointed by something I got here. Rain gear, shoes, hiking gear, camping gear - it's all so much fun! OK, I'll admit that part of the reason I enjoy my trips to REI so much is because I'm usually getting something for an upcoming trip!
I know not all store points type plans are worth it, but REIs most definitely is! Come on, who doesn't love getting a dividend?!