This place is a great family run business. After having an initial conversation for an engagement ring, they told me to do my homework and research competitors to see whether DFL is worth it. I did my research and certainly returned!
I purchased the engagement ring back in December and loved the customer service. The diamonds are all GIA certified and the process is completely transparent - you never lose sight of the diamond from the moment you select it to the moment it's set to a ring and make the purchase.
After having such a positive experience, we returned in June to purchase our wedding bands and the service was consistent, the rings were reasonably priced and we had a great experience with the whole process!
They've been in business since 1979 and show no sign of complacency. It's a pressure free and welcoming environment. You will deal with people who are professional, confident, and are honest - what more could you ask for when buying something so important for your loved ones.