Had a birthday coupon, so i went to pick my a treat for myself. I found an item and the sign read $9.99, perfect. When i got to the register, the item was really $23 and change. When i told the associate about the sign and there was more than one of these items sitting by it, she went to find the sign. As it turns out, the sign was for a smaller version of the same it. but they sold me the larger one for $9.99.