I've been to first watch a couple times and I personally don't think it's anything special that you can't make at home. It's a chain breakfast place that is always crowded (so that shows most people like it). I think that the flavor isn't special and it doesn't leave me wanting more or feeling satisfied.
Don't get me wrong, the price is right and the food is good, I just have had way better. It's a greet place for families and young kids so that is a big positive for families too.