Yay for frozen custard!
So luv-it is one of those local secrets that yelp is great for finding. Tucked away behind a gas station and next to a stripclub near downtown, Luv-it really is the definition of hole-in-the-wall/ mom n pop establishment.
I came by with a couple of friends and someone were turned off by the location, I am not gonna lie it's not exactly is the best neighborhood but I think that the surroundings actually add to the novelty of getting custard here. You walk up to a window and order off a giant board. The custard lingo is a bit different than traditional ice cream places. You can order the standard 1 or 2 scoop ice cream, or you can get 'concretes' which can best best be described as DQ blizzards but better in quality.
I got the worms and dirt concrete which was vanilla custard with gummy worms and i think graham crackers. What ever it was it was good. I would definitely come back and try some other stuff because they do have a rotating menu. Only down side is that they have no where to sit... and when it hot in the summer months the frozen custard is gonna melt quick.