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 | 	- I used to go to the Noca (the high end pre-cursor to Nocawich) and so I was interested in trying out this place and from a quality standpoint, I was not disappointed. Of course, had to have the sandwich with the house-made pastrami and even though it cost $12, it was delicious. I also tried the triple fried fries with the house-made aioli (think of it as a fancy mayo, sort of Euro thing to have it with frieds). The fries were $5 but well presented in a stainless steel bowl and the aioli was amazing. I rounded it out with a large ice tea, which was $3. If you did your math, with tax, close to $22 so if you are on a budget you might want to have the sandwich with a water, or you can go for a straight grilled cheese for only $6 (bacon is $2 extra, virginia ham is $3 extra). In all honesty, the fries are easily enough for two people and you could also split the sandwich and that is a pretty filling meal for two people so without a drink that is less than $10 a person. 
Okay, going beyond price, great location on college avenue and you can sit facing the street and people watch, along with tables and bar seating - I mention the bar seating as they do have a number of craft brews on tap - though with the current hours till 2:30  I would imagine they are not selling all that much beer (of course, it is right off of ASU so I might be wrong).  Oh, and some nice outside seating that, as the weather cools down (where are you November!), I'm sure it will get used quite a bit.
As for the wait staff, professional and polite and all the food was served in a short period of time and everything seemed to be running smoothly, even as the place started to  get crowded (I arrived about 11:30 on a Friday and by the time I left their was a pretty good crowd). I do look forward to when they do dinner as well because I'm then, much more inclined to have an adult beverage with my meal but for now, the Desert Ice Tea is nice. I will definitely go back and think this is a great addition to the College Avenue Dining ecosystem.
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