Wow, the prices you expect from a No Frills, but also clean, spacious, well-staffed, well laid-out.
With food preferences being so individual, one can always find something to complain about at a grocery store ("But they don't have....") but overall the selection is great, with some items you wouldn't expect to find at a No Frills. And, the staff are generally helpful and friendly.
Use the Sobey's across the street for prepared food, but get everything else here!