Murale has officially trumped Sephora in my books.
As much as I love Sephora - can we talk about the joke of a "reward points" program they offer? Spend $100 (before taxes) and receive a free sample. Really. That's what it is. You select between 3 "deluxe" samples offered at the time, which are usually products that don't excite me in the slightest.
As far as Shoppers Drugmart/Murale goes - spend $75 on a "20x the points" day and instantly receive $25 worth of points on your Optimum card, which can be used towards anything in the store.
Now that Murale carries many of the same brands as Sephora, it only makes sense for me to shop at Murale. It is closer to my home, not too busy, and I can collect points. Love it! I found the store very spacious and love that there are testers of everything - even drugstore items.
The only brand I normally shop at Sephora that I noticed was missing is Tarte. There were some other brands there that were very new to me, like "Mommy Makeup" which I will NEVER buy due to the name alone.
Quite possibly my favourite part of Murale is that there is a Benefit Brow Bar (eyebrow shaping and grooming). I have been hearing about these for years and I'm interested in finally trying it out. Also, my skin gets very red after hair removal, so luckily I can shop around Murale with my reddened brow-area and not feel like a total freak.