I'm just adding a few more things I love about Heinen's, because I can't stop gushing.
-$3 off growlers on Thursdays. I happened to find out about this one on a Thursday and just so happened to have a growler with me (they have some if you don't already have one).
-Instructions for cooking meats and fish. Heinen's has a fantastic selection of meats and fish, but I've always been a little hesitant to get these because I am not sure the best way to prepare them. Heineken's solved that problem for me. Just yesterday, I went in there and got a cheat sheet on how to cook everything that they offer.
-They listen. If there's a product that they don't carry, they will do their best to add it to their inventory.
-They are friendly. I've only ever had positive encounters with the people that work at Heinen's. They are helpful, cheerful, and down-to-earth.