Its name reportedly stands for Realm of Ludicrous Objects, which sums things up nicely. That said, if you've been to any sort of quirky gift-shop before, you'll know what to expect from this one; in fact, most of what Rolo sells was pretty familiar to me. The staff is enthusiastic, but so in-your-face that I found them downright pushy; if you prefer to be left alone to look through merchandise and make decisions about what to buy, then I'd say skip this store.