I used to eat here once a week when they opened up a few years back, since it's close to where I live...
Setting - they really pump the air conditioner in there so it's cold. My wife usually complains about how cold it gets. But I guess wants you eat some of that hot --- tang it warms you right up? So there is a method to their madness. Overall place has average decor, and clean! which is important.
Food -
Gamjatang is average at best, compared to Owl of Minerva at FMP it definitely lacks a bit of character.
Spicy black goat soup - they are known for this, according to the owner. I've never had black goat soup before but it's pretty damn good. But be prepared to burn a hole in your underwear later...
Bulgogi - A++ for this. Definitely one of the better bulgogi dishes out there.
Bibimbap - can't go wrong here. Their gochujang is bar none when you add it to the stone bowl rice! It has a hint of alcohol. I always thought about stealing the damn bottle so I can add it to my food at home.
Sometimes if you're lucky the will have kimbap at the cash register, and you can try some. It's off the menu stuff, but when eaten fresh it's the best damn kimbap I've ever had... Definitely better than the ones you buy at H-MART or one I could hope to make myself.
I recommend it since I have a soft spot and been going in since they first opened. However I can see where some patrons are left disappointed. But there's always improvement even if you're already good at what you're doing!