Your mileage may vary here. Big ticket items are a great value. Strollers and what not are good prices.
Clothing is hit or miss. Onesies are dirt cheap, other stuff is closer to Target pricing. Some of the shoes are cheaper, new, at Walmart than they are here.
One thing you need to know is this store is tiny, and the aisles are not big enough to push a stroller through.
One might expect a baby store to be large enough to accommodate babies. But one would be wrong.