I go here because I am pretentious, better dressed, more well-read, and perhaps more educated than you to use another Yelper's words.
The drinks are fantastic. There are only a couple of places in town that serve drinks like this. Anything added to your drink was made from scratch including sweeteners, emulsifiers, and bitters. Many of their drinks are "molecular". Without getting in to details, fire is usually involved. Great care is taken for every drink made. Because of this service can be a bit slow but it is worth it.
The people there can be a little pretentious but it is pretty obvious who is there to show off and who is there to enjoy a drink. It is easy to start up conversation there since everyone is drinking something interesting and wants to talk about it.