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| - When you step inside Shake Shack you are setting foot inside the casual fast food restaurant of the future. This is a futuristic fast food restaurant where people can eat fast food while watching professional sports on the overhead television sets, where instead of waiting on a long line to pick up your food, you can sit on a circular bench while watching sports until your beeper alerts you know it is ready. This past weekend, on the Sunday where Green Bay played Seattle in the Super Bowl playoffs, I spent some time inside the fast food restaurant of the future.
Shake Shack is located at the northern periphery of the New York New York property near the Monte Carlo. In the very near future, Shake Shack will be a Gateway business to the Park, the exciting entertainment complex that will link the Las Vegas Strip to the Arena.
When I visited Shake Shack, it was understandably busy. People are saying it is the In N Out Burger of the East Coast. When people say that a fast food place is the In N Out Burger of the East Coast, a long line is guaranteed. This was a long line that moved fast. This was my first impression of sharp management. The line is a small room with a wall of menu boards (pictures are below). I am impressed with the selection. Their menu includes hamburgers, hot dogs, crinkle cut fries, concrete, shakes, wine, beer. At the end of the line, a friendly person took my order. After paying, he presented me with a beeper. Once the beeper would go off, I would pick up my food at the pickup window. I'd plant myself on the circular bench to watch the Super Bowl playoffs. What's really neat is that there is a gigantic HD screen covering a good part of the wall above the condiments.
After picking up the food, there was fortunately a table. The dining room is decent size with a modern interior. In addition to the dining room are the outside seats along the Strip. With the staff persistent on cleaning the tables, and dumping your trash, Shake Shack is a clean place to eat.
Decisions! Decisions! I ordered the Smokeshack Burger with crinkle cut fries, and a Coke Zero. The cost was nearly double than In N Out. The Smokestack burger made up of Angus meat was out of this World. I savored the cheese, applewood smoked bacon, chopped cherry pepper, and Shack sauce. This is the second best burger I had in recent times (my favorite is Portillos in Chicago). The crinky cut fries I felt were good, yet inferior to Nathan's. I hear the shakes are phenomenal. After trying Boulevard Creamery nearby, I might be delaying their shakes for an indefinite period.
Is Shake Shack the New York In N Out?
After eating here and having grown up in New York, I feel that Shake Shack is more comparable to Nathan's than In N Out. Shake Shack is higher priced than In N Out, features more items, serves crinkle cut fries, and in several ways is just different. White Castle would be a better comparison between a New York fast food restaurant and In N Out. In my opinion Shake Shack doesn't have a large presence in the New York metropolitan area. For the record, there are more Nathan's and White Castles in New York than Shake Shacks. Currently , there is only one Shake Shack in Long Island, NY. Shake Shack started in 2004, where White Castle and Nathan's were established in my grandparents generation.
Regardless that Shake Shack, from my perspective is no East Coast In N Out, it is a futuristic fast food restaurant that is fun to hang out in. It was a ball to share in the Super Bowl playoffs while enjoying delicious food. I never had this experience in McDonald's or Burger King.
I am a fan of Shake Shack. It is nice to go into a fast food place watch a game until the beeper goes off, enjoy quality food while watching a game. It is nice to have friendly employees take my order and volunteer to dump my trash. I can see Shake Shack in my check-in future.
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