It's a yogurt shop like the other ones other than it has the bells and whistles of their branding (which is nifty). The flavor of the month is the Peeps marshmallow and let me tell ya, it's not within my top 10. Heck it ain't even in my top 100 flavors. The Reeses peanut butter is great though. The staff is friendly and it's pretty clean. If your around you should definitely stop by.