The only reason you would come here is for a photo of the charcoal ice cream and cone. Otherwise, go to bang bang ice cream nearby instead, if you actually want some delicious ice cream. I came on a Sunday afternoon, and the line wasn't very long and moved quickly. Staff are efficient and friendly. There is a limited selection of flavors, namely charcoal, ube, matcha, or vanilla. I got ube nut (which is ube and charcoal swirl), and the whole thing just tasted like vanilla. The cone wasn't that crispy and was probably a bit stale. I wanted to see what the hype was about, but it's clear it's just the presentation that has drawn people to this place.