Love it! Was so sad the University one closed so now I head to Matthews. World Market has an interesting and eclectic collection of bric-a-brac, wall hangings, toiletries, fine dining and kitchen items. Sure the stuff next door at Beds Baths & Beyond may be a bit less expensive and more utilitarian, but the items you will find here are unique and still reasonably priced.
I show up mainly for the food section. Nice selection of chocolate, olive oil, organic herbs & spices, coffee, tea, different varieties of sea salts; all at pretty decent prices. Sign up for their World Market explorer and when you spend $100 on food items they'll send you a $10 coupon good on anything in their store. On your birthday they will send you $10 to spend too.
The store is laid out a bit erratically, always terrified that I'll break something. Still a great place to explore.