Swad has an impressive array of dishes for their lunch buffet, easily one of the biggest collections I've seen in town. I really liked that aspect and would like to come back to sample more from that fact alone. It's definitely the most next to Swagat that I've seen in Madison and I've been to a handful of Indian restaurants in town.
Food was great, they have a nice selection of pakora, multiple kinds of samosas, and a tasty Mango Lassi. Price was around $10-12 for the buffet and there were a decent amount of people there when we arrived which was right as they opened. Overall the food didn't blow me away compared to some of the other spots I've been, but variety is key at the buffets and myself and my companions walked away pleased.
Service was friendly. Atmosphere was a strip mall with a basic interior. Definitely worth a stop if you're in the area as you're bound to hit a plate you haven't had before.