We visited this store the day after Christmas 2014 to do a pretty complicated transaction, adding two new iPhones to my parent's account, which was just basic phones with no data, so we would all be on one shared plan. The employee walked us through all our options, helped us calculate the plan that was cheapest for us for what we wanted, and although the US Cellular back-office system remains a mess (it took over an hour to get the logistics of the new lines completed), the staffer was very conscious of our time and even told us to go get lunch while he worked everything out. Much, much better than the US Cell stores we've visited elsewhere in Madison.