I've ordered some great gifts online from them, and when I was recently in Madison I had to stop by. They have an amazing selection of cheeses, but I wasn't as blown away as I had hoped. Maybe it was because they were a bit busy, but no one said hello or offered any help until we had been in the store for at least 15 minutes. I guess that just turned me off a little bit.
However, if I lived nearby I can imagine that I would be in here a lot. They have some good looking cheeses in those cabinets, and I would eagerly try every one at least once.