Wife bought a watch (cost over $1.000) which came with lifetime battery replacement. Today, she phoned the Bloor Street store to confirm that she could get the dead watch battery replaced. The store informed her that the watch had to be sent to Montreal for battery replacement and it would take around 10 days to get it back. How pathetic is this situation? A large long-established high-end jewellery store cannot afford to have battery replacement service is Metropolitan Toronto. She swore no more Birks Jewellery for her.