I love this store! It is one of the redeeming place among weird shops of Cumberland Terrace (which by far is the most strange part of Yorkville, hands down). They have a great selection of toys and games. Their prices can be a little steep but not anything completely out of control. Of course, you might be able to get some items for less at Toys R Us or Walmart, but this place has personal touches, great salesmanship and is more of an independent business. I pay the extra simply for their awesome advice.
They're also always stocked! They have every Carcassonne expansion set ever made and I love stopping buy to converse with the staff when I'm looking for a new game or a classic to pass the time. They also have some unique toys and educational toys and games, along with your standard stuff. Great shop!