I must say you never know what kind of service you'll receive when you walk in a retail store. What's fantastic about this store (and I hope other Apple stores) is that the costumer service is fantastic!
It goes just beyond ringing you up for your fancy new Apple product. It's actually taking the time to talk to you and see what you need or what product would work best for you. They don't work on commission and that takes a lot of pressure off them. The sales people actually seem like the ENJOY their job! How novel! It's rare to find that in a retail store.
And even though this place is always packed to the gills you're never left standing there for even 1 minute without someone asking you if you need help. They're always well staffed and eager to help you out. Again, it's just very rare these days to have such great costumer service, Good company, good product, good costumer service...it just trickles down.
I'm an Apple convert fo sho!