Let's be real, we all have to grocery shop. For the affordability, assortment, and freshness you get at sprouts.. You wouldn't get at another corporate competitor. We shop there every week and have amazing service, we always ask questions on substitutions if its something that's not in season and the employees provide great alternatives. Wine selection is great, soups are always hot and fresh, meat and seafood department is fresh as well. Unless you want to drop $400 at whole foods, this is the next best thing.