Free valet parking and a very nice (posh) decor and it's huge inside. This place is still pretty new, but really brings a good fight to other chains like Fogo de Chao. Like other Brazilian steakhouses, the prices are kind of steep, but you get what you pay for here.
The salad bar is huge and features many Brazilian favs like heart of palm, feijoada, etc.
And of course, the food... it's great... just go hungry in order to get your money's worth. The picanha, baby picanha, beef ribs are exquisite. There are some real Brazilians there which is always nice to see and talk to.
Last but definitely not least, they serve the absolute best "pao de queijo" (cheese bread) that I've ever had.