I was pleasantly surprised at how much stuff is crammed into this tiny store! So much variety and brands to chose from. The prices were really decent and the staff member Ashley is so nice and helpful. She offered lots of suggestions for my hair troubles and answered all my questions. I also picked up a "beauty club" card for $5 which gives an instant $5 coupon plus 10% off all stuff. Sorry ULTA I found my new beauty store!