I have been flying somewhere for business or pleasure just about every week for 15 years... Most airlines operate on the basis of despising their passengers. Southwest is unique in that their employees are happy to work there, and seem to genuinely like their passengers. After being a "Platinum" and "Chairman Preferred" frequent flyer on other airlines, with First Class upgrades and overcrowded VIP lounges, I am now doing 90% of my travel on Southwest because they simply do a better job of consistently getting me to my destination, on time, while treating me like a true friend along the way. I tell many other travelers that I choose Southwest Airlines because they take all the drama out of air travel!