Why should the bad economy take the fun out of lingerie shopping? It shouldn't. If buying an adorable teddy or thong boosts your spirits, IC London will make you a very happy girl. A message for the boys: buying your sweetie a nighty or some naughty-but-nice undie ensemble will earn serious props this Valentine's Day.
And the staff here are friendly, laid-back and helpful. Sort of like your cool big sis. Unless you're a undergarment shopper with a seriously wild streak, put your prurient fantasies aside and shop here. You'll feel good about it, your honey will think you have classy taste, and you'll enjoy the benefits of wearing (or admiring) well-made, beautiful lingerie.