I drove over an hour to see this place because the kids and I were needing some ethnic food! The 'smell' does not bother us because we are used to it. We made a bee-line for the cooked food because we were hungry, but walked away from the pork bun/dim sum because it was CASH ONLY and I didn't have cash. So we walked around the store and had a lot of fun getting foods that we miss when we're away from my parents who typically cook those kinds of foods for us. We mainly got sauces and noodles with the hopes that I can recreate what my mom makes us. Sitting here, however, I realized that I didn't come home with any mochi, so I either missed it, or this store doesn't carry it.
This store is great and I would go back again to try out other things. They had a great variety and as others have said, it does resembles asian markets from California. Come when you have time, because they definitely have a lot of items. I skimmed through items because I did come with kids who don't have the patience to read labels.