By its name I had expected it to be kinda dour, simple, good-quality, and cheap. I expected low-key service from unassuming staff in clean uniforms. Because "Dutch", you see? The Dutch are cheap and dour.
What do I get?
I get an expensive, subaverage cup of coffee served up by the cast of a Summerstock production of "Godspell".
I think whereas Starbux has mined the ranks of disillusioned business and communications majors who found their BS's and BA's bought them nothing but sorrow and attitude, Dutch Bros seems to have camped out at the exit line at graduation from gender studies and art therapy programs.
I'll tell you what: I don't think I'm the only one around who would patronize a drive-thru called "No Shit: Just Coffee". I am sure there are millions upon millions of people who would go out of their way for that.
"No Shit: Just Coffee". Someone. Take it and run with it.